Alder Castle
About
This project was comissioned as part of redevelopment of commercial office building "Aldercastle"
The building will be updated into a high spec office building, and I was tasked with creating artworks that matches and compliments this new and modern look of the property.
The property is surrounded two historic walls, and we wanted to make sure that homage was paid to them through the final design.
Roman wall ruins
Victorian wall
Art Direction - Chris Spurr (Effection Studio)
3D Design - Mohamed Basil
Images of Aldercastle






sTYLE rEFERENCE
Effection had a moodboard that was signed off by the client which gave me a good idea on the complexity of the 3d composition they wanted and also the look and feel of the lighting as well.
We had an initial call by which I was able to understand what they liked about each of the images in the moodboard and what they didn't like as well.


Material Style Guide
We worked with the new materials that will be used to redevelop the property to make sure that the final artwork will fit perfectly with the new environement and look.


Design & Exploration
We started of by working with the simplicity in the composition and the number of elements that works the best for us.






Once we understood the optimal amount of simplicity we added more greenery to the composition.












Lighting
Once the final composition was finalized we worked on a light and dark variation for the lighting






LET'S GET
STARTED
You can contact me by submitting the form or email me directly.
TIME ZONE
India GMT (+5:30)
Flexible +/- 3 Hours