Sinch Brand Refresh Explorations

About

This project was a full brand refresh and digital toolkit: redefining their visual identity and designing a reusable system of UI and 3D assets for events, product screens, and the marketing website. The scope covered everything from brand personality translation to high-fidelity visuals that could scale across presentations, landing pages, and on-site experiences.

Bold and human-led, the rebrand transforms their visual identity into something brave, reliable, and quietly nerdy—in the best way—while staying far from anything childish or toy-like. It translates their tone words into a cohesive system of components and hero visuals that feel energetic and sunny without losing clarity or trustworthiness.

UI and event assets
A flexible library of UI components, dashboard screens, and hero visuals was designed so the team can reuse them across event backdrops, landing pages, and product storytelling. Each asset balances clarity and personality: approachable layouts, thoughtful iconography, and motion-ready compositions that look dynamic on stage, on the web, and in social content.

Visual direction
The visual language emphasizes confident shapes, clean geometry, and warm, high-contrast color pairings that feel “sunny” and active without relying on plastic, toy-like forms. Details like subtle texture, real-world lighting, and restrained shadows keep the brand grounded and human instead of glossy or childish.

Client - Sinch
Creative Studio: Thinkmojo

Creating Editable Templates

After all the exploratory concepts, the next step was to distill everything into a reusable 3D and UI template that Sinch's internal design team could easily update with their own icons and interface layouts.

The main challenge was engineering the glass refraction of the UI so it felt rich and dimensional, while still keeping the overall setup as lightweight and straightforward as possible for day‑to‑day use.